BOSS Coffee | Trip to Japan Campaign

A national promo campaign inviting Australians to “Chase Your Ambition” and win a $20K trip to Japan. I was responsible for the key visual development, animation, and rollout across OOH, digital, social and in-store assets. The creative direction combined BOSS Coffee’s bold identity with visual cues from Japanese culture — informed by research into Japanese design, typography, landscapes and sound. The result: a striking, high-energy campaign that brought the spirit of Japan to life across every touchpoint.