COLUMBIA | Revitalising Retail

Developing Columbia's Spring/Summer 2023 catalogues was a thrilling journey and a clear mission for me: spotlight the clothing line and make it the star of the show. With this goal in my mind, I took the reins and produced three catalogues that seamlessly highlighted the brand's outdoor wear, all within a clean, uncluttered design. I paid close attention to the balance of bright colors and thoughtful composition, ensuring each item popped and instantly caught the viewer’s eye. Simplicity was my guiding philosophy, propelling me towards a sleek, modern aesthetic that placed the clothes front and center, eliminating any potential distractions.