The goal for this project was to incorporate all locations (Sydney, Melbourne, Darwin, Gold Coast, Byron Bay, and Adelaide) into one illustration to create the new company T-shirts.
The results exceeded our expectations, and we ended up using the illustration across all materials, both printed and digital. The design perfectly captures the essence of each city, blending them into a cohesive and visually appealing representation that resonates with International House. It has become a symbol of unity and diversity across different Australian locations.
A Visual Revolution: From Dull to Dynamic
Prior to my involvement, the visual elements of International House were characterized by a lack of excitement and innovation, reflecting a more traditional and unengaging approach to education. In this 'before and after' showcase, you’ll witness the stark transformation I spearheaded. From uninspiring, formulaic designs to vibrant, modern visuals, this section demonstrates how I reimagined and revitalized their brand identity, infusing it with energy and appeal that speaks to the modern learner.
Careers Expos 2022 - Making a stand that stands out
For the International Careers Expo 2022 in Melbourne, my focus was on crafting a cohesive and appealing visual experience for International House Business College. This included the stand design, a range of merchandise, and informative brochures, each reflecting the identity and educational values of the brand.
