Ceviche Bar | Crafting A Vision

For the Ceviche Bar branding, I focused on creating a logo that captured both the spirit of the seaside and the vibrant flavor of their dishes. The logo’s centerpiece is a stylized sun with rays that double as the texture of a lemon wedge, suggesting a burst of flavor and the refreshing taste of citrus often found in ceviche. This imagery also nods to sunny days by the ocean. The aim was to keep the design clean and recognizable, with a nod to the natural ingredients and sunny, coastal origins of the ceviche served at the bar. It’s a modern mark with a zesty twist that represents the freshness of their seafood and the bright, bold flavors they bring to each dish.

All these elements come together to create a visual language that tells the story of Ceviche Bar—a place where every bite is a celebration of fresh, high-quality ingredients, crafted with care and served with a zest for life. The branding is not just a mark but an invitation to a delightful culinary journey, promising a taste experience that's as delightful and refreshing as the Australian coast itself.

The choice of vibrant colours in the logo further amplifies the culinary adventure your Ceviche Bar offers. These colors capture the zesty lime, crisp red onion, fresh fish, and aromatic coriander - the core ingredients of ceviche. Just as these ingredients come together to create a powerful flavor profile, the chosen colours unite to create a visual representation of this taste explosion, mirroring the bold and energetic character of the dishes.