ALF & WOOD | Visual Identity

Alf+Wood is a new golf clothing brand from Australia that needed a branding design to make a bold entrance into the competitive market. With a unique focus on offering golfers clothing that is not only functional on the course but also stylish enough for everyday wear, the branding design had to capture this ethos. The challenge was to create a logo design that incorporated the letters A and W while also evoking the spirit of golfing. The visual identity needed to be sleek, modern and appeal to golfers who valued both performance and style.

The choice of military green and beige for the visual identity of Alf+Wood was not arbitrary, but rather a deliberate decision based on several factors. Firstly, military green is a versatile and timeless color that has a classic appeal, while also being associated with performance and durability - qualities that are highly valued in the sport of golf. Beige, on the other hand, represents sophistication and elegance, and is a color that complements military green well.

Together, these colors create a visual identity that is both stylish and functional, and captures the brand's ethos of offering golfers clothing that is not only practical but also sophisticated enough for everyday wear. By combining military green and beige in the visual identity, we were able to create a distinctive and memorable branding design that reflects the brand's commitment to quality and style.