Laissez-Faire Rebrand

Laissez-Faire is Sydney’s most prestigious catering company, known for delivering exceptional experiences — but their visual identity wasn’t living up to that standard. We set out to change that. Through a considered and strategic rebrand, I led the transformation of their visual world — from brand identity to website design. The new look embraces bold colour, refined minimalism, and a premium feel that aligns with their high-end service.

I designed the entire website with a clear goal in mind: create a user-friendly experience that also breaks away from the typical look of the catering industry. The result is a bold, modern interface that feels intuitive and effortless to navigate — while still reflecting the premium standard Laissez-Faire is known for.

The brand photoshoot was a big part of bringing the new identity to life. I took the lead on art direction — from shaping the visual tone to working closely with the team on set. It was a real step outside my comfort zone, but the result reflects the effort: clean, confident imagery that matches the brand’s elevated feel.