SYDNEY WATER | A blocked loo is on you

Working with the talented team at It's Friday agency, I contributed to the highly successful Sydney Water campaign. The concept, "A Blocked Loo is on You," features characters at a Toilet Blockers Anonymous meeting, confessing the outrageous things they've flushed. My primary role focused on Out of Home Ads, where I brought the creative vision to life on posters and public displays. Additionally, I designed the posters featured in the video ads, ensuring a cohesive message across all media. This collaborative effort was not only rewarding but also effective in educating Australians on proper flushing habits.